A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
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The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
A graphical representation of a user or their character in digital environments.
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
A cognitive bias where bizarre or unusual information is better remembered than common information.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
The use of universal character types and personalities to define and communicate a brand's identity.
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
The characteristics and qualities that define a brand and distinguish it from competitors.
The extent to which consumers are familiar with a brand and can recognize it.
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
The process by which consumers become aware of and learn about a brand.
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
The extent to which a brand is seen or experienced by potential customers through various media channels.
The practice of using an established brand name to introduce new products or services.
A set of rules and standards that define how a brand should be represented across all media and platforms.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
A symbol, logo, or trademark used to identify a brand.
The set of human characteristics associated with a brand, which shape how consumers perceive it.
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
The commitment a brand makes to its customers about the quality and experience they can expect.
The ability of consumers to remember a brand when prompted by a product category.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
A long-term plan for the development and management of a brand to achieve specific goals.
Any interaction or communication between a brand and its audience.
The core principles and beliefs that guide a brand's actions and decisions.
The distinct personality and style of a brand as expressed through its communication channels.
A brand architecture strategy where all products share a common brand name and identity.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
The tendency for people to pay more attention to items placed in the center of a visual field.
Content designed to attract clicks by using sensational or misleading headlines.
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
The study of how colors affect perceptions and behaviors.
The body of practical guidance to color mixing and the visual effects of specific color combinations.
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