A methodology for building software-as-a-service apps that emphasizes best practices for development, deployment, and scalability.
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A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
Characteristics of big data defined as Volume, Velocity, Variety, Veracity, and Value.
A Lean methodology concept identifying seven types of waste in processes to improve efficiency.
A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Specific conditions that must be met for a product or feature to be considered complete and satisfactory.
A type of testing conducted to determine if the requirements of a specification are met, often the final step before delivery to the customer.
A tool used to prioritize tasks based on their impact and effort, helping to focus on high-value activities.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
AI systems that can dynamically adjust their behavior based on new data or changes in the environment.
An organizational structure that emphasizes flexibility, employee initiative, and decentralized decision-making.
The emotional attachment an employee feels toward their organization, which influences their desire to stay.
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
A tool used to organize ideas and data into groups based on their natural relationships.
A methodology that promotes iterative development, collaboration, and flexibility to adapt to changing requirements.
A set of practices and principles that guide agile methodologies, such as Scrum and Kanban, to improve project management and product development.
A declaration of the values and principles essential for agile software development.
The core principles that underpin agile methodologies, focusing on collaboration, flexibility, and customer satisfaction.
The process of transitioning an organization to agile methodologies, including changes in culture, processes, and practices.
The core values outlined in the Agile Manifesto, including individuals and interactions, working software, customer collaboration, and responding to change.
An approach that applies Agile principles to IT operations, emphasizing iterative development, collaboration, and continuous improvement.
The degree to which the operations and decisions of an AI system are understandable and explainable to users.
AI as a Service (AIaaS) is a service model where AI tools and algorithms are provided over the internet by a third-party provider.
Artificial Intelligence of Things (AIoT) is the integration of AI with the Internet of Things (IoT) to create smart systems that can learn and adapt.
Application Lifecycle Management (ALM) is the process of managing an application's development, maintenance, and eventual retirement throughout its lifecycle.
A preliminary testing phase conducted by internal staff to identify bugs before releasing the product to external testers or customers.
The systematic computational analysis of data or statistics to understand and improve business performance.
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
A common solution to a recurring problem that is ineffective and counterproductive, often resulting in negative consequences.
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other.
Application Release Automation (ARA) is the process of automating the release of applications, ensuring consistency and reducing errors.
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Agile Release Train (ART) is a long-lived team of Agile teams that, along with other stakeholders, incrementally develops, delivers, and operates one or more solutions in a value stream.
Adaptive Software Development (ASD) is a software development methodology that focuses on continuous adaptation to changing requirements and environments.
Application Support Engineer (ASE) is a professional responsible for maintaining and supporting software applications, ensuring their availability and performance.
Artificial Superintelligence (ASI) is a hypothetical AI that surpasses human intelligence and capability in all areas.
Work that is not performed in real-time, allowing team members to collaborate without needing to be online simultaneously.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
A brainstorming technique that involves listing all possible attributes of a product or problem to generate new ideas and solutions.
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving.
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
Amazon Web Services (AWS) is a comprehensive cloud computing platform provided by Amazon that offers a wide range of services including computing power, storage, and databases.
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Business-to-Business-to-Business (B2B2B), a business model where businesses sell products or services to other businesses that then sell them to additional businesses.
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Business-to-Government (B2G), a business model where products or services are sold to governments.
A planning method that starts with defining a desirable future and then works backwards to identify steps to achieve that future.
A prioritized list of work items or tasks that need to be completed, commonly used in agile project management.
The process of reviewing, prioritizing, and updating items in the backlog to ensure they are ready for development.
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