A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
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A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.
Numeronym for the word "Accessibility" (A + 11 letters + Y), designing for ease of use by all people, ensuring equal access to those with disabilities.
The design of products, devices, services, or environments for people with disabilities or specific needs.
A model predicting the speed-accuracy trade-off in pointing tasks when using devices like a mouse, important for user interface design.
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
A cognitive architecture model that explains how humans can learn and adapt to new tasks.
A tool used in education to help learners organize and structure new information before learning it in detail.
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
The emotional attachment an employee feels toward their organization, which influences their desire to stay.
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
The perceived and actual properties of an object that determine how it could be used.
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
The practice of drawing inspiration from sources outside of one's field to generate creative ideas.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A logical fallacy where anecdotal evidence is used to make a broad generalization.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
The tendency for people's perception to be affected by their recurring thoughts at the time.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.
A cognitive bias where people overestimate the importance of information that is readily available.
A self-reinforcing process in which a collective belief gains more plausibility through its increasing repetition in public discourse.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
A psychological phenomenon where people do something primarily because others are doing it.
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
A cognitive bias where people ignore general statistical information in favor of specific information.
Modifications or additions to a system that encourage specific user behaviors.
The application of behavioral science principles to design products that influence user behavior in a desired way.
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
The study of how psychological influences affect financial behaviors and decision-making.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.
The evaluation of products based on their ability to influence and shape user behavior.
Designing products that leverage behavioral science to influence user behavior in positive ways.
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
The tendency to judge the strength of arguments based on the believability of their conclusions rather than the logical strength of the arguments.
The tendency to cling to one's beliefs even in the face of contradictory evidence.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Also known as Parkinson's Law of Triviality, is the tendency to spend excessive time on trivial details while neglecting more important issues.
A cognitive bias where bizarre or unusual information is better remembered than common information.
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