A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
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A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
A tool used in education to help learners organize and structure new information before learning it in detail.
The systematic computational analysis of data or statistics to understand and improve business performance.
The process of identifying unusual patterns or outliers in data that do not conform to expected behavior.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
The percentage of visitors to a website who navigate away from the site after viewing only one page.
The ability of consumers to remember a brand when prompted by a product category.
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.
The principle that the more a metric is used to make decisions, the more it will be subject to corruption and distort the processes it is intended to monitor.
A user research technique where participants organize information into categories to inform information architecture and design.
Case-Based Reasoning (CBR) is an AI method that solves new problems based on the solutions of similar past problems.
A statistical theory that states that the distribution of sample means approximates a normal distribution as the sample size becomes larger, regardless of the population's distribution.
The study of dynamic systems that are highly sensitive to initial conditions, leading to unpredictable behavior.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.
A usability evaluation method where evaluators walk through tasks to identify potential user difficulties.
The study of how information is transmitted and received, including the processes and methods that facilitate communication.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
The study of complex systems and how interactions within these systems give rise to collective behaviors.
A problem-solving process that includes logical reasoning, pattern recognition, abstraction, and algorithmic thinking.
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
A philosophical approach to culture and literature that seeks to confront the social, historical, and ideological forces and structures that produce and constrain it.
A statistical method used to assess the generalizability of a model to unseen data, involving partitioning a dataset into subsets for training and validation.
The integration and application of knowledge and skills from multiple disciplines to enhance understanding and innovation.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
The study of cooking techniques, ingredients, and the cultural significance of food, providing insights into creativity and innovation in other fields.
The study of cultural norms, values, and practices and their influence on human behavior.
The spread and pattern of data values in a dataset, often visualized through graphs or statistical measures.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
A tree-like model of decisions and their possible consequences, used in data mining and machine learning for both classification and regression tasks.
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
A structured communication technique originally developed as a systematic, interactive forecasting method which relies on a panel of experts.
Statistical data relating to a particular population and groups within it.
A research method used to determine how desirable a product or feature is to potential users.
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
The use of data from digital devices to measure and understand individual behavior and health patterns.
The study of how digital media and technologies influence the way we communicate and persuade.
A set of metadata standards used to describe digital resources, facilitating their discovery and management.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Research conducted to assess the effectiveness, usability, and impact of a design or product.
A bias that occurs when researchers' expectations influence the outcome of a study.
Also known as Expert Review, a method where experts assess a product or system against established criteria to identify usability issues and areas for improvement.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
A search system that allows users to narrow down search results by applying multiple filters based on different attributes or categories.
A statistical method used to identify underlying relationships between variables by grouping them into factors.
Feature Adoption Rate (FAR) is the percentage of users who adopt a new feature within a specified time period after its release.
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