A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
Explore
1537 Topics
Filter Topics...
Topics Filtered By
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
The practice of drawing inspiration from sources outside of one's field to generate creative ideas.
Work that is not performed in real-time, allowing team members to collaborate without needing to be online simultaneously.
Modifications or additions to a system that encourage specific user behaviors.
The application of behavioral science principles to design products that influence user behavior in a desired way.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
The evaluation of products based on their ability to influence and shape user behavior.
Designing products that leverage behavioral science to influence user behavior in positive ways.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
A prioritization technique where stakeholders use a limited budget to "buy" features they believe are most valuable, helping to prioritize the development roadmap.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
The process of planning, executing, tracking, and analyzing marketing campaigns.
A group of individuals with similar skills or expertise, spread across different squads, who come together to share knowledge and best practices.
An approach where designers and non-designers work together throughout the design process to create user-centric solutions.
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
An ongoing effort to improve products, services, or processes over time through incremental and breakthrough improvements.
The process of working together with others to generate creative ideas and solutions, leveraging diverse perspectives and skills.
Features or elements added to enhance the functionality or user experience of a system.
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
The process of making small, continuous improvements to products, services, or processes over time.
A Japanese term meaning "continuous improvement," focusing on small, incremental changes to enhance processes and products.
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.
A visual tool that maps out opportunities and the corresponding solutions, helping teams identify and prioritize where to focus their efforts.
Program Increment (PI) Planning is a cadence-based event that serves as the heartbeat of the Agile Release Train, aligning teams on goals and priorities for the next increment.
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
A technique used to prime an audience before delivering a persuasive message.
The process of identifying user needs and market opportunities to inform the development of new products or features.
The comprehensive process of planning, executing, and overseeing all activities related to the introduction of a new product to the market.
An evaluation process that assesses the effectiveness, efficiency, and alignment of product management practices and strategies with organizational goals.
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame.
A creative thinking technique where the typical process is reversed to generate new ideas by considering the opposite of conventional assumptions.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Tips for Filtering
Expand your search with multiple filters for Design Dimensions or Knowledge Domains below.
Narrow the results with single selections from all other filters, where facets are mutually exclusive.
Design Dimensions
Multi-Select
Selecting multiple dimensions expands your results.Dimension
Knowledge Domains
Multi-Select
Selecting multiple knowledge domains expands your results.Knowledge
Practical Utility
Mutually Exclusive
Select one option to narrow your results.Usefulness
Experience Level
Mutually Exclusive
Select one option to narrow your results.Experience
Recency
Mutually Exclusive
Select one option to narrow your results.Origin