A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
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A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Specific attributes used to enhance the accessibility of web content and applications by providing additional information to assistive technologies.
ARIA attributes that notify assistive technologies about updates to parts of the web page that can change dynamically.
ARIA attributes that define additional characteristics of elements, such as roles and relationships.
Specific roles assigned to HTML elements to define their purpose and behavior in an accessible manner.
ARIA attributes that describe the current state of an element, such as whether it is selected or expanded.
Work that is not performed in real-time, allowing team members to collaborate without needing to be online simultaneously.
A methodology for creating design systems by breaking down interfaces into their basic components (atoms, molecules, organisms, templates, and pages).
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
A graphical representation of a user or their character in digital environments.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
Modifications or additions to a system that encourage specific user behaviors.
The application of behavioral science principles to design products that influence user behavior in a desired way.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
The evaluation of products based on their ability to influence and shape user behavior.
Designing products that leverage behavioral science to influence user behavior in positive ways.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
A concept in communication and interaction where information or influence flows in two directions.
The use of biological data (e.g., fingerprints, facial recognition) for user authentication and interaction with digital systems.
An open-ended and creative approach to problem-solving or planning, often involving brainstorming and envisioning future possibilities without constraints.
A brainstorming technique where participants draw their ideas instead of writing them down.
A brainstorming technique where participants write down their ideas independently before sharing them with the group.
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
The difference between a brand's desired perception and the actual perception held by consumers.
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
The set of human characteristics associated with a brand, which shape how consumers perceive it.
The commitment a brand makes to its customers about the quality and experience they can expect.
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Any interaction or communication between a brand and its audience.
The core principles and beliefs that guide a brand's actions and decisions.
The distinct personality and style of a brand as expressed through its communication channels.
A specific viewport dimension at which a website's layout adjusts to provide an optimal viewing experience across different screen sizes.
A structured set of breakpoints used to create responsive designs that work seamlessly across multiple devices.
The ability of an organization to adapt quickly to market changes and external forces while maintaining a focus on delivering value.
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.
A prioritization technique where stakeholders use a limited budget to "buy" features they believe are most valuable, helping to prioritize the development roadmap.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
Culture, Automation, Lean, Measurement, and Sharing (CALMS) is a framework for guiding the implementation of DevOps practices.
A deployment strategy where a new version is released to a small subset of users to detect any issues before a full rollout.
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The tendency for people to pay more attention to items placed in the center of a visual field.
A phenomenon where users fail to notice significant changes in their visual field.
The process of preparing, equipping, and supporting individuals to successfully adopt change to drive organizational success and outcomes.
A group of individuals with similar skills or expertise, spread across different squads, who come together to share knowledge and best practices.
Computer programs designed to simulate conversation with human users, especially over the internet.
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
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