A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.
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The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
The study of architectural concepts, including the principles and methodologies used in the design and construction of buildings and structures.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
The use of universal character types and personalities to define and communicate a brand's identity.
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
The practice of using an established brand name to introduce new products or services.
A set of rules and standards that define how a brand should be represented across all media and platforms.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
The tendency of consumers to continuously purchase the same brand's products over time.
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
A symbol, logo, or trademark used to identify a brand.
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
The study of how colors affect perceptions and behaviors.
The body of practical guidance to color mixing and the visual effects of specific color combinations.
The study of how information is transmitted and received, including the processes and methods that facilitate communication.
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Adhering to laws, regulations, and guidelines relevant to business operations and product development.
Methods and techniques used to overcome mental blocks that hinder creative thinking and problem-solving.
The process of working together with others to generate creative ideas and solutions, leveraging diverse perspectives and skills.
A philosophical approach to culture and literature that seeks to confront the social, historical, and ideological forces and structures that produce and constrain it.
The study of cooking techniques, ingredients, and the cultural significance of food, providing insights into creativity and innovation in other fields.
The study of cultural norms, values, and practices and their influence on human behavior.
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do.
The study of how individuals make choices among alternatives and the principles that guide these choices.
Statistical data relating to a particular population and groups within it.
A set of fundamental principles and guidelines that inform and shape design practices.
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
A user-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing.
The reduction of restraint in behavior, often due to the absence of social cues, which can lead to impulsive actions and emotional outbursts.
A series of numbers where each number is the sum of the two preceding ones, creating a pattern found in nature and various fields.
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
A problem-solving approach that involves breaking down complex problems into their most basic, foundational elements.
A mathematical ratio, approximately 1.618:1, often used in design and art to create aesthetically pleasing compositions.
A framework used in graphic and web design to organize content in a structured and consistent manner.
The perseverance and passion for long-term goals, often seen as a key trait for success.
The belief that abilities and intelligence can be developed through dedication and hard work.
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth.
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
A design approach that emphasizes simplicity, using only the necessary elements to create a clean and uncluttered look.
A memory aid that helps individuals recall information through associations, patterns, or acronyms.
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
The study of narrative and narrative structure and the ways that these affect our perception.
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