Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
9 topics found for
“AI-driven analytics”
Product Life Cycle
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
Operational Planning
The process of setting short-term objectives and determining the actions needed to achieve them.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Data Distribution
The spread and pattern of data values in a dataset, often visualized through graphs or statistical measures.
Lead Conversion
The process of turning a lead into a customer.