Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
110 topics found for
“AI-driven tools”
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Product Leadership
The practice of guiding and inspiring teams to develop and deliver successful products, often involving strategic vision, team management, and innovation.
Inflection Point
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
Inclusive Design
A design philosophy that considers the diverse needs and abilities of all users, aiming to create products that are accessible to everyone.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
User Story
A simple description of a feature from the perspective of the user, typically used in Agile development to capture requirements and guide development.
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.