CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
20 topics found for
“CRM systems”
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Converted Lead
A lead that has successfully become a customer.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Funnel Velocity
The speed at which leads move through the sales funnel.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.