CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
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“Google design”
API
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Rich Snippets
Enhanced search results that include additional visual or informational elements beyond the standard text, often derived from structured data on a webpage.