Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
An event where developers, designers, and other stakeholders collaborate intensively on software projects, typically within a short timeframe.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
The structural design of a product, defining its components, their relationships, and how they interact to fulfill the product's purpose.