Phygital
A blend of physical and digital experiences to create a cohesive user experience.
79 topics found for
“UX integrity”
Knowledge Graphs
A network of real-world entities and their interrelations, organized in a graph structure, used to improve data integration and retrieval.
360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Repository
A central location where data is stored and managed.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
AIoT
Artificial Intelligence of Things (AIoT) is the integration of AI with the Internet of Things (IoT) to create smart systems that can learn and adapt.
i14y
Numeronym for the word "Interoperability" (I + 14 letters + Y), the ability of different systems, devices, or applications to work together and exchange information effectively without compatibility issues.