Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
722 topics found for
“UX integrity”
DAM
Digital Asset Management (DAM) is a system that stores, organizes, and manages digital assets, such as images, videos, and documents.
Wall Walk
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
How Might We
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?".
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Design Thinking
A user-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing.
Affinity Diagram
A tool used to organize ideas and data into groups based on their natural relationships.