Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
A tool used in education to help learners organize and structure new information before learning it in detail.
A Project Management Office (PMO) is a centralized unit within an organization that oversees and standardizes project management practices.
Numeronym for the word "Documentation" (D + 11 letters + N), creating detailed records and instructions to support the development, use, and maintenance of systems or products.
The systematic approach to managing innovation processes, from idea generation to implementation.
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.