Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
The practice of comparing performance metrics to industry bests or best practices from other companies.
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
The process of ranking leads based on their perceived value to the organization.
A team responsible for delivering specific features or enhancements, typically working on predefined requirements and focusing on the implementation of assigned features.
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Rapid Application Development (RAD) is a software development methodology that emphasizes quick prototyping and iterative delivery.
An environment closer to production where final testing and validation occur.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.