Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
722 topics found for
“UX integrity”
Look Elsewhere Effect
A statistical phenomenon where a large number of hypotheses are tested, increasing the chance of a rare event being observed.
Design System
A collection of reusable components, guided by clear standards, that can be assembled to build any number of applications, ensuring consistency and efficiency.
Design Ethics
The principles and guidelines that govern the moral and ethical aspects of design, ensuring that designs are socially responsible and beneficial.
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Process Automation
The use of technology to perform repetitive tasks or processes in a workflow, liberating skilled experts from tedious activities and empowering them to focus on higher-order problem-solving and creative tasks.
Aria Roles
Specific roles assigned to HTML elements to define their purpose and behavior in an accessible manner.
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.