Experience Team
A team focused on designing and improving the user experience across products and services.
722 topics found for
“UX integrity”
Principles Over Processes
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes.
Ideation Cards
A tool used during brainstorming sessions to prompt and inspire creative thinking, often containing questions, scenarios, or constraints.
Service Transformation
The process of fundamentally changing how a service is delivered to improve efficiency, user satisfaction, and overall effectiveness.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Definition of Done
A clear and concise list of criteria that a product or task must meet to be considered complete, ensuring alignment and understanding within a team.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Formative Testing
A type of usability testing conducted during the design process to identify issues and improve the design iteratively.
Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.