Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
A type of usability testing conducted during the design process to identify issues and improve the design iteratively.
A tool used during brainstorming sessions to prompt and inspire creative thinking, often containing questions, scenarios, or constraints.
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
An approach to design that actively involves all stakeholders (e.g., employees, partners, customers) in the design process.
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
A strategic planning tool that outlines the future direction of a project or product using Kanban principles, emphasizing continuous delivery and improvement.
A long-term plan for the development and management of a brand to achieve specific goals.