Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
An approach to design that actively involves all stakeholders (e.g., employees, partners, customers) in the design process.
A strategic planning tool that outlines the future direction of a project or product using Kanban principles, emphasizing continuous delivery and improvement.
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
A type of usability testing conducted during the design process to identify issues and improve the design iteratively.
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
A long-term plan for the development and management of a brand to achieve specific goals.
A clear and concise list of criteria that a product or task must meet to be considered complete, ensuring alignment and understanding within a team.