Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
The commitment a brand makes to its customers about the quality and experience they can expect.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
Internet of Things (IoT) refers to a network of interconnected physical devices embedded with electronics, software, sensors, and network connectivity, enabling them to collect and exchange data.
A structured framework for organizing information, defining the relationships between concepts within a specific domain to enable better understanding, sharing, and reuse of knowledge.
A decentralized digital ledger that records transactions across many computers in a way that ensures the security and transparency of data.
Software agents that can perform tasks or services for an individual based on verbal commands.
The use of touch sensations to communicate information to users, often through vibrations or other tactile responses in devices.