Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
A method where a document or proposal is limited to one page and created within one hour to ensure clarity and focus.
A web-based interface that allows customers to find information and perform tasks without needing assistance from a customer service representative.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
A Japanese term meaning "the real place," used in Lean management to describe the place where value is created.
The study of how people interact with their environment and products, aiming to improve comfort, efficiency, and safety.
Business Process Modeling Language (BPML) is a language used for modeling business processes, enabling the design and implementation of process-based applications.