Crawling
The process by which search engines systematically browse the internet to index and retrieve information from websites.
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Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Monte Carlo Simulation
A statistical technique that uses random sampling and statistical modeling to estimate mathematical functions and simulate systems.
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Page Speed
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).