Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
763 topics found for
“UX strategy”
Product-Led Growth
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Private Label
Products manufactured by one company for sale under another company's brand name.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Digital Product Manager
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.