Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies.
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.