Lead Scoring
The process of ranking leads based on their perceived value to the organization. Useful for prioritizing sales efforts and improving conversion rates.
The process of ranking leads based on their perceived value to the organization. Useful for prioritizing sales efforts and improving conversion rates.
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations. Essential for understanding customer needs and improving product offerings.
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact. Essential for ensuring a successful market entry and driving early adoption and sales.
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend. Recognizing the harm of this practice is important to maintain clarity and honesty in user interactions.
A collective term for Request for Information (RFI), Request for Proposal (RFP), and Request for Quotation (RFQ) processes used in procurement. Crucial for managing vendor selection and procurement processes in digital product development.
The process of performing a series of seemingly unrelated and often tedious tasks that are necessary to solve a larger problem. Important for recognizing and managing the indirect tasks that contribute to achieving the main objectives in digital product design.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them. Useful for building positive relationships and encouraging cooperative behavior in design and user interactions.
The process of tracking and managing potential customers from initial contact through to sale. Important for ensuring that leads are properly engaged and converted.
The practice of selling additional products or services to an existing customer. Essential for increasing revenue and enhancing customer value.
A set of practices that combines software development (Dev) and IT operations (Ops) to shorten the development lifecycle and deliver high-quality software continuously. Crucial for improving the speed, efficiency, and quality of software development and deployment.
The percentage of leads that convert into customers. Crucial for measuring the effectiveness of marketing and sales efforts.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions. Important for gaining in-depth understanding of user perceptions and needs.
A document that outlines the objectives, scope, deliverables, and timeline of a project, providing clear direction and expectations for all stakeholders. Crucial for ensuring clear communication and alignment among project stakeholders.
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers. Essential for improving business relationships and driving sales growth.
The act of designing and implementing subtle interventions to influence behavior in a predictable way. Crucial for guiding user behavior effectively without limiting freedom of choice.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas. Useful for quickly gathering user feedback on various concepts and iterating based on their preferences.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches. Important for balanced decision-making and avoiding unnecessary risks in adopting new technologies.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites. Crucial for understanding and optimizing website traffic and marketing strategies.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others. Crucial for gauging overall customer sentiment and predicting business growth through customer advocacy.
A development environment where software is created and modified. Crucial for allowing developers to build and experiment with new features.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers. Crucial for creating a competitive advantage and capturing market share.
Behavior-Driven Development (BDD) is a software development approach where applications are specified and designed by describing their behavior. Important for ensuring clear communication and shared understanding between developers and stakeholders.
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal. Essential for evaluating and improving the navigational structure of a website.
The belief in one's ability to create change through creativity, often leading to more innovative and effective problem-solving. Essential for fostering a mindset of innovation and creativity in design.
Node Package Manager (NPM) is a package manager for JavaScript, enabling developers to share and reuse code modules in their projects. Crucial for managing dependencies and streamlining development workflows in JavaScript applications.
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement. Essential for assessing the effectiveness of user retention strategies and improving user experience.
A preliminary testing method to check whether the most crucial functions of a software application work, without going into finer details. Important for identifying major issues early in the development process and ensuring the stability of digital products.
The process of systematically collecting, analyzing, and acting on feedback from users to improve products and services. Essential for ensuring that user insights are effectively integrated into the development process.
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean. Fundamental in statistics and crucial for many analytical techniques used in digital product design and data-driven decision making.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations. Important for designing systems that help users manage self-control and avoid overexposure to temptations.
A distributed version control system for tracking changes in source code during software development. Essential for collaborative development and managing codebase evolution in digital product design.
The process of testing and evaluating a design to ensure it meets user needs and business goals before final implementation. Crucial for ensuring that designs are effective and meet intended objectives.
A structured evaluation process where a product's design, functionality, and user experience are assessed, often by peers or experts. Essential for identifying areas for improvement and fostering a culture of continuous enhancement.
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives. Essential for setting clear and actionable objectives in personal and professional contexts.
A system where outputs are fed back into the process as inputs, allowing for continuous improvement based on user responses. Crucial for iterative development and continuous improvement in design and product management.