Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Areas of unmet demand in a market where opportunities for growth and development exist.
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will.
Methods and techniques used to overcome mental blocks that hinder creative thinking and problem-solving.