BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
1207 topics found for
“accessibility improvement”
Design Strategy
An approach to design that aligns design activities with strategic business goals, ensuring that design contributes to overall organizational success.
Negativity Effect
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
REST
Representational State Transfer (REST) is an architectural style for designing networked applications based on stateless, client-server communication.
State-Dependent Memory
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
Operational Risk
The risk of loss resulting from inadequate or failed internal processes, people, and systems.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Project Brief
A document that outlines the objectives, scope, deliverables, and timeline of a project, providing clear direction and expectations for all stakeholders.