Shared Information Bias
A cognitive bias where group members tend to discuss information that everyone already knows rather than sharing unique information, leading to less effective decision-making.
A cognitive bias where group members tend to discuss information that everyone already knows rather than sharing unique information, leading to less effective decision-making.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
A concept in communication and interaction where information or influence flows in two directions.
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
A testing method that examines the code, documentation, and requirements without executing the program.
The ability to recognize, understand, and manage one's own emotions and the emotions of others.
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.