MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
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Bait and Switch
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
EPM
Enterprise Project Management (EPM) is a comprehensive approach to managing projects across an entire organization.
Critical Path Method
A project management technique that identifies the longest sequence of dependent tasks and calculates the shortest possible project duration.
List Length Effect
A phenomenon where the probability of recalling an item from a list depends on the length of the list.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Boundary Extension
A cognitive bias where people remember scenes as being more expansive than they actually were.