Confidence Interval
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
The combined efforts of humans and AI systems to achieve better outcomes than either could alone.
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
The process of identifying unusual patterns or outliers in data that do not conform to expected behavior.
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.