Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
An inference method used in AI and expert systems where reasoning starts from known facts and applies rules to derive new facts.
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information.
A professional responsible for overseeing and coordinating multiple related projects to ensure they align with organizational goals and deliver strategic value.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.