Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
The tendency to cling to one's beliefs even in the face of contradictory evidence.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
Artificial Superintelligence (ASI) is a hypothetical AI that surpasses human intelligence and capability in all areas.
The speed at which leads move through the sales funnel.
Short, exploratory design activities or exercises that encourage creative thinking and experimentation.
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.