Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
170 topics found for
“accessibility improvement”
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
MVF
Minimum Viable Feature (MVF) is the smallest possible version of a feature that delivers value to users and allows for meaningful feedback collection.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Campbell’s Law
The principle that the more a metric is used to make decisions, the more it will be subject to corruption and distort the processes it is intended to monitor.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
Dual Process Theory
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.