Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
A key aspect of Gestalt psychology describing the mind's ability to fill in gaps to create a whole object from incomplete elements.
Model-View-Controller (MVC) is an architectural pattern that separates an application into three main logical components: the Model (data), the View (user interface), and the Controller (processes that handle input).
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
The hardware and software environment used to deploy and manage applications and services.
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
The systematic approach to managing innovation processes, from idea generation to implementation.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
Dynamic Systems Development Method (DSDM) is an agile project delivery framework focused on delivering business value early and continuously.