Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
The context and set of conditions surrounding a problem that needs to be solved.
The tendency for people's perception to be affected by their recurring thoughts at the time.
A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.