Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
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Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Emergence
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Chaos Theory
The study of dynamic systems that are highly sensitive to initial conditions, leading to unpredictable behavior.
QFD
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
ICE Scoring Model
Impact, Confidence, and Ease of implementation (ICE) is a prioritization framework used in product management to evaluate features.
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.