Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
The ability to identify and interpret patterns in data, often used in machine learning and cognitive psychology.
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
Natural Language Processing (NLP) is a field of AI focused on the interaction between computers and humans using natural language.
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.