Introspection Illusion
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
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“accurate data analysis”
Opportunity Scoring
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
False Bottom
A design flaw where users mistakenly believe they have reached the end of the content due to a misleading visual cue.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Operational Risk
The risk of loss resulting from inadequate or failed internal processes, people, and systems.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.