Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
A search method that seeks to improve search accuracy by understanding the contextual meaning of terms in a query rather than just matching keywords.
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
ARIA attributes that define additional characteristics of elements, such as roles and relationships.
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
A logical fallacy where people assume that specific conditions are more probable than a single general one.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.