Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.
The tendency to judge the strength of arguments based on the believability of their conclusions rather than the logical strength of the arguments.
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
The process of turning potential customers into paying customers, often measured by the conversion rate.
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.