Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Research conducted to assess the effectiveness, usability, and impact of a design or product.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
The process of turning a lead into a customer.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
A long-term plan for the development and management of a brand to achieve specific goals.
Detailed descriptions of a product's features, functionality, and technical requirements, used to guide development and ensure all stakeholders are aligned.
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).