Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
A long-term plan for the development and management of a brand to achieve specific goals.
The practice of selling additional products or services to an existing customer.
User Acceptance Testing (UAT) is the final phase of the software testing process where actual users test the software to ensure it meets their requirements.
The process of testing and evaluating a design to ensure it meets user needs and business goals before final implementation.
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
The ability of consumers to remember a brand when prompted by a product category.
A strategic plan that outlines the goals, milestones, and steps needed to deliver a product that achieves desired outcomes incrementally, providing a clear path forward.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
A dark pattern where users are forced to sign up for an account to complete a basic task.