Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
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“accurate data analysis”
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Fibonacci Sequence
A series of numbers where each number is the sum of the two preceding ones, creating a pattern found in nature and various fields.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Adaptive Interfaces
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
Illusion of Transparency
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.