Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
23 topics found for
“actionable elements”
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Behavioral Product Critique
The evaluation of products based on their ability to influence and shape user behavior.
Reciprocal Determinism
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Interaction Elasticity
The concept of providing flexible and adaptive user interactions based on user input and behavior.
Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.