Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
422 topics found for
“advanced analytics”
Big Data
Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations.
Predictive Design
A design approach that uses data, algorithms, and predictive analytics to anticipate user needs and behaviors, creating more personalized and effective experiences.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
BI
Business Intelligence (BI) encompasses technologies, applications, and practices for the collection, integration, analysis, and presentation of business information.
Collaborative Filtering
A recommendation system technique that makes predictions about user interests based on preferences from many users.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Instrumentation
The process of designing, developing, and managing tools and techniques for measuring performance and collecting data.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.