Big Data
Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations.
422 topics found for
“advanced analytics”
Predictive Design
A design approach that uses data, algorithms, and predictive analytics to anticipate user needs and behaviors, creating more personalized and effective experiences.
System Two
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
Collaborative Filtering
A recommendation system technique that makes predictions about user interests based on preferences from many users.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
BI
Business Intelligence (BI) encompasses technologies, applications, and practices for the collection, integration, analysis, and presentation of business information.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Instrumentation
The process of designing, developing, and managing tools and techniques for measuring performance and collecting data.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.