ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
35 topics found for
“advertising effectiveness”
Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.