Predictive Design
A design approach that uses data, algorithms, and predictive analytics to anticipate user needs and behaviors, creating more personalized and effective experiences.
453 topics found for
“analytics”
System Two
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
Instrumentation
The process of designing, developing, and managing tools and techniques for measuring performance and collecting data.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Big Data
Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
Critical Thinking
The objective analysis and evaluation of an issue in order to form a judgment.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.