10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
453 topics found for
“analytics”
Hindsight Bias
A cognitive bias where people perceive past events as having been more predictable than they actually were.
Occam’s Razor
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
POD
Product-Oriented Delivery (POD) is a methodology that focuses on organizing teams around products rather than projects.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Content Validity
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
Objection Handling
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.