MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
222 topics found for
“analytics integration”
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Idea Backlog
A prioritized list of ideas and potential features for future product development, embodying a collective vision for innovation and improvement.
Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
CoD
Cost of Delay (CoD) is a metric that quantifies the economic impact of delaying a project, feature, or task.
ERD
Entity Relationship Diagram (ERD) is a visual representation of the relationships between entities in a database.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.