CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
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SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Minimize Waste
A principle in lean management aimed at reducing non-value-added activities to improve efficiency.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Social Theory
The study of social relationships, structures, and processes.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Content Strategy
The planning, development, and management of content to meet business and user needs, ensuring consistency and effectiveness across all channels.